TOMORROW FOCUS AG, one of Germany's leading internet marketing companies and London-based Adjug Ltd., operator of an international online marketplace where advertisers can buy and sell available inventory, have entered into a strategic partnership which will enable them to jointly exploit the potential of the German market for advertising marketplaces. TOMORROW FOCUS AG will provide access to part of its advertising inventory via Adjug. In return, TOMORROW FOCUS AG will purchase a 17 percent stake in Adjug within the framework of a capital increase. 

Adjug operates an automated online advertising marketplace which connects agencies and advertisers directly with publisher inventory at minimum prices. Unlike many other marketplaces and affiliate networks, where advertising space on individual websites cannot be purchased directly, Adjug offers complete advertisement placement transparency. Advertisers can choose the sites where they want to advertise, and they can also see how their advertising is performing on these sites.

This new transparency enables the efficient sale of attractive available inventory to performance and branding-oriented advertisers. The automated buying process also makes it possible for small or local advertisers with low budgets to comfortably buy inexpensive advertising space.

Adjug (www.adjug.com) was founded in August 2007 by Michael Stephanblome and Satish Jayakumar, and it has got off to an excellent start in the United Kingdom.
Stephanblome was previously Marketing Director of eBay Germany for 5 years and Managing Director of Gumtree in the United Kingdom for 3 years. Before founding Adjug, Satish Jayakumar was Head of European Strategy at espotting/Miva, where he made a major contribution to the company's Europe-wide expansion. The management team, headed by Michael Stephanblome and Satish Jayakumar, unite many years of online advertising experience and competence in the establishment of European advertising networks.

The cash purchase price for the 17 percent stake in Adjug is in the one-digit million euro range, and the entire amount will be invested in the company. Venture capital firm Balderton Capital of London already holds a stake in Adjug. In addition to the management, Seb Bishop (founder of espotting) and René Rechtman have been persuaded to join the board as business angels. TOMORROW FOCUS AG will be represented on the board by its Chief Marketing Officer Christoph Schuh.

This shareholding will enable TOMORROW FOCUS AG to establish another earnings pillar on the online marketplace - in addition to the existing premium marketing - and to market its advertising inventory in different ways. The German-language Adjug platform is already being designed by TOMORROW FOCUS AG and Adjug Ltd.

From an international viewpoint, TOMORROW FOCUS' expansion is a logical step after the launch of the international PREMIUM PUBLISHERS ONLINE marketing network in 2007, because it can now also provide an international marketplace.
 
Christoph Schuh, CMO of TOMORROW FOCUS AG, commented, "As one of the biggest internet marketing companies, we are extending our high-reach premium marketing operations to include an innovative online advertising marketplace business concept. We are confident that Michael Stephanblome and Satish Jayakumar will help us to make Adjug a major success in Germany, and that our advertisers, agencies and marketing partners will all profit from it."

About TOMORROW FOCUS AG:

TOMORROW FOCUS AG (ISIN DE0005495329), Munich/Germany, is one of the leading media suppliers of internet and print products in Germany. It publishes high-class information and entertainment offers for end customers. TOMORROW FOCUS AG also markets attractive target groups with high ranges of coverage and cross-media platforms to cooperation partners. Based on page impressions (more than 1 billion page views per month) TOMORROW FOCUS AG is currently one of Germany’s biggest online marketing agencies (according to IVW 1/2008).
TOMORROW FOCUS AG also develops, realises and runs high-class internet, intranet and extranet solutions for companies with communication challenges.
Furthermore TOMORROW FOCUS AG operates the hotel rating and travel booking portal HolidayCheck and also the premium dating portal ElitePartner.
Main shareholder of the exchange-listed stock corporation is the media enterprise Hubert Burda Media.